![]() ![]() Like many fast-fashion retailers, Shein has also faced criticism for its environmental impact it’s pledged to reduce supply chain emissions by 25% by 2030. Shein, however, has been criticized for selling products made in workshops with unsafe working conditions, some of whom worked 17-hour days and were docked pay if garments had mistakes. Shein has become one of the world’s most popular and visible clothing brands, reaching $100 billion in sales in 2022 and appealing to consumers through cheap prices and influencer marketing. e-commerce market more than anyone else,” Juozas Kaziukenas, founder of the e-commerce research firm Marketplace Pulse, told The Washington Post. “Temu and Shein are disrupting the boring U.S. Temu’s low prices and wide range of products have drawn comparisons to Shein, a popular fast-fashion online retailer. The huge prizes are a part of Temu’s big social media push: Sharing the sweepstakes on social media and referring friends and family members count as submissions. ![]() That’s the total value of money and prizes Temu is giving away in its “ Shake & Win” sweepstakes campaign designed to raise its profile. “Through the largest stage possible, we want to share with our consumers that they can shop with a sense of freedom because of the price we offer,” a Temu spokesperson told CNN about its “shop like a billionaire” motto. government has also cracked down on Chinese-owned apps in recent months, with some lawmakers pushing for a ban on TikTok and other Chinese-owned apps and businesses due to national security and data privacy concerns. Trade Representative’s Office placed Pinduoduo on its list of “notorious markets” for failing counterfeiting and piracy. In response, the company shut down more than 1,000 stores, took down more than 4 million product listings and blocked 450,000 suspected counterfeit goods from going up on its platform. But Pinduoduo has had its own unhappy customers, too: Reports that counterfeit products had been sold through Pinduoduo sparked an investigation by Chinese regulators in 2018. Temu is capitalizing on the well-oiled machine of sister company Pinduoduo, which has been in business since 2015 and built the supply chain model Temu follows of cutting out intermediary costs, shipping directly from China. Within just five months of release, the app has already been downloaded about 24 million times. ![]()
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